Performance. Presence. Resilience.

Become the athlete they can't ignore

Train like an athlete. Think like a stoic.

1:1 online coaching built around your schedule and your sport, with a performance coach checking in every week to make sure you're getting closer to achieving your goal.

Trusted by athletes from
100%Online, from wherever you train. In person too, across Mid-Essex.
£45Per week, 1:1. Unlimited sessions, cancel any time.
7 daysEvery programme reviewed and adjusted weekly.
Nat 1Former professional, currently playing National League 1 for Bishop's Stortford.

You're doing the work.
The results aren't matching.

Nobody who comes to me has a discipline problem. They have a structure problem. Recognise any of this?

  1. 01

    Random sessions, most weeks

    You train consistently enough. But it's different lifts and different drills every week, nothing repeated long enough to produce an adaptation. Usually a generic plan pulled off ChatGPT or Instagram.

  2. 02

    Blocks that start well and fade

    Three good weeks, then a fixture pile-up or a heavy stretch at work. By the time you pick it back up you're starting from the bottom again, so you never get past the beginning.

  3. 03

    Everything at once, in no order

    Strength, speed and conditioning all crammed into the same week, none of it sequenced so that one quality builds on the last. Hard training that cancels itself out.

  4. 04

    Nothing measured, so nothing known

    No numbers at the start, so no way of telling whether the last block worked. You're left guessing, and guessing is why the next block looks like the last one.

The fix.
Pick the one that fits your week.

In person · Mid-Essex

Speed Sessions

£55per hour · £40 per person for two or more athletes
  • GPS, timing gates and video analysis
  • Acceleration, top speed, change of direction
  • 1, 1.5 or 2 hour sessions
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Online · 1:1 Most popular

Stoicathlete Online

£45per week · cancel any time
  • Programme built around your sport and schedule
  • Reviewed and adjusted every week
  • Video technique feedback and messaging in TrueCoach
Become Dominant Here
4 weeks · yours to keep

Quick Off The Mark

£60one-off · buy it once, run it again
  • Explosive off the mark, and a sharper side step
  • Done before team training: acceleration Tuesday, change of direction Thursday, primer on game day
  • Four weeks. New primers each week, the same sprint work. Yours to repeat all season
  • Every drill demonstrated and cued by me, so you're not guessing

Run it alongside your strength work, not instead of it.

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What you actually get.

  • A proper assessment firstMovement, sprint mechanics, training history and your sport's demands, before a single session gets written.
  • Your programme, not a templateWritten for your fault, your kit and your fixture list. Rebuilt when you plateau or when the season changes shape.
  • Weekly reviewEvery week I look at your logged sessions and your video, and adjust. You're never guessing whether it's working.
  • Technique feedback on videoSend a lift or a sprint, get it broken down with the cue that actually changes it.
  • Messaging between sessionsQuestions get answered when you have them, not on a call day.
  • You'll understand the whyEvery exercise has a reason and you'll know it. That's the part you keep when we finish.

The results.
Real athletes, real numbers.

Sami, sprint mechanics and test results two months apart
Parent's view
“He's faster and more engaged, also with more understanding of the mechanics of what he is doing. Tom has been brilliant at getting kids to buy into the program.”
Noel, Sami's father In-person 1:1 coaching · Sami named Player of the Season

The everyday athlete

Our philosophy.
Where you are now is not the ceiling.

Tom playing for London Irish

At STOICATHLETE we make rugby players and everyday athletes physically dominant, with a focus on speed, strength and smart training. Modern training, even at professional level, is too general. A one size fits all approach doesn't work.

We give you the tools to prioritise your training in the right order, so you become powerful, strong and resilient. The qualities the best players all share.

You might be in the 3rd team. Out of shape, not strong enough, not fast enough yet. That isn't a reason to be discouraged. It's the most exciting position to be in, because it means there is far more in you than you've used so far. Progress made deliberately overtakes people who coast.

When I arrived at London Irish I was near the bottom of the power jump scores. I remember thinking, alright, let's see what sort of player I can be when I'm at the top of that board.

Performance isn't only physical. Life will throw setbacks at you. Injuries, rejection, poor performances. Those moments don't define you, and how you respond to them decides more than any single training block will. That's the stoic part, and it's why the brand carries the name.

This won't suit everyone.

I'd rather coach fewer athletes properly than fill the roster. Results come from the work getting done, so I take on people who'll do it and I'm honest early if I don't think that's you.

If you want a plan you can dip in and out of, there are cheaper places to get one, including my own courses further up this page. If you want somebody in your corner every week for a season, that's this.

The honest answers

Does online coaching actually work?

Yes, when it's genuinely coached rather than sent. Your programme lives in TrueCoach, so you log every session in the app and send video of the lifts and runs that matter. I review it weekly and adjust. The accountability is usually higher online than it is with a coach you see once a fortnight in a gym.

I'm not a professional. Is this for me?

Most of the athletes I coach aren't. Club players, academy players, school-age athletes and people who just want to be quicker and more durable in whatever they play. The method is the same; the programme is written for where you actually are.

How is this different from a programme I could download?

A download can't see you. Nobody adjusts it when you plateau, nobody catches the technique fault that's costing you the adaptation, and nobody changes the week when you get three fixtures in ten days.

What kit do I need?

A gym with a barbell and somewhere to run — a pitch, a field or a track. I'll write around what you've genuinely got access to, but for serious speed and strength work those two are the floor.

Do you coach my sport?

Rugby is home ground — I play it, I coach it full time, and contact sport is where most of my athletes come from. Beyond that the principles travel: I've worked with athletes across field sports, and with people training for general athleticism rather than a fixture list.

Do you work with teams or groups?

Yes. Groups of four and up, and school and club contracts, are arranged separately. Tell me the squad size, the age group and what you need to move, and I'll come back with a plan and a price.

What does it cost?

1:1 online is £45 per week with unlimited sessions. In person is £55 an hour for one athlete, or £40 per person for two or more athletes. Quick Off The Mark, the four-week speed programme, is £60 one-off.

How do I start?

Hit any of the buttons on this page and fill in the short form. It takes a couple of minutes and tells me about your sport, your training and what you're trying to fix. I'll come back within 48 hours with an honest answer on whether I'm the right coach for it.

“What stands in the way becomes the way.”

Marcus Aurelius

Wear the mindset.
For the athlete who loves their fate.

STOICATHLETE trucker cap

Trucker Cap

Structured front, breathable mesh back, adjustable snapback, embroidered logo. Made to be worn training, competing, or every day in the pursuit of better.

£24.99Free UK delivery over £50
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Checkout is handled by Shopify. Questions about an order? Email Tom@stoicathlete.co.uk.

1:1 online · £45/wk Apply